Tag Archives: #PhilHoffman
Julian Wyllie. Current.
Phil Hoffman announced Monday that he is leaving his role as executive director and assistant VP of WUCF in Orlando, Fla.
In an announcement on Facebook, Hoffman cited personal reasons for his departure.
“The past 18 months have changed everyone’s lives, including mine. My wife and I have returned to visit our parents in Ohio 3-4 times per year, but that became unsustainable during the pandemic,” he said. “A 17-hour car ride each way was punishing. Something had to change. And Corona seems to be insistent on overstaying its welcome.”
Hoffman said he will work on national public media initiatives as a consultant, adding that “the time is right for my next public media adventure.”
Hoffman joined WUCF in 2016. During his tenure, he said, the station has more than tripled membership to nearly 26,000 and adopted ATSC 3.0.
Before joining WUCF, Hoffman was director of broadcast services and GM for KMOS in Warrensburg, Mo. He was also GM for ZTV, a student-run station at the University of Akron, and GM for WAPS in Akron, Ohio.
Jennifer Cook was named interim ED for WUCF after Hoffman’s departure. She previously worked as senior director of content and engagement.
Orange County Public Schools is partnering with the University of Central Florida to establish a strategic alliance for educational programming to air on WUCF TV. This collaboration will directly benefit students beginning June 4, 2020. Through this partnership the district can reach school-aged children with media content tied to their educational standards. It will be available to view on the local PBS station WUCF 24.5.
The enrichment opportunities will be delivered through a series of instructional videos produced by Orange County teachers along with supplemental content provided by WUCF. The first series of videos will be geared toward children in kindergarten through second grade. The videos will complement the workbook materials that all OCPS students in K-2 are receiving for summer enrichment.
“We are excited about this opportunity to provide meaningful instruction to students over the summer and throughout the year. Utilizing our talented teachers to present the standards-aligned content guarantees the rigor required for student mastery and it offers parents a valuable resource to assist with their child’s learning,” Superintendent Barbara Jenkins said.
The programming content will consist of a wide variety of educational materials including, but not limited to, at-home learning instruction, school and district events, and superintendent and district leadership news conferences.
“WUCF is proud to partner with Orange County Public Schools to support families as an extension of the classroom,” said Dr. Phil Hoffman, WUCF executive director. “Schools, teachers and students are facing unique challenges, and WUCF is happy to help play a critical role in bringing a learning environment into the homes of our Central Florida families.”